# New Feature: Ensure Brand Consistency with AI Capitalization Settings

**URL:** <https://community.transifex.com/t/new-feature-ensure-brand-consistency-with-ai-capitalization-settings/5310>\
**Category:** What's new?\
**Tags:** ai, styleguide\
**Created:** [March 30, 2026, 11:01am UTC](https://community.transifex.com/t/new-feature-ensure-brand-consistency-with-ai-capitalization-settings/5310 "2026-03-30T11:01:22Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![chrisb](https://yyz2.discourse-cdn.com/flex030/user_avatar/community.transifex.com/chrisb/32/2377_2.png) [@chrisb](https://community.transifex.com/u/chrisb)\
**Post date:** [March 30, 2026, 11:01am UTC](https://community.transifex.com/t/new-feature-ensure-brand-consistency-with-ai-capitalization-settings/5310/1 "2026-03-30T11:01:23Z")

</div>

Maintaining a unified brand voice across multiple languages can be a challenge—especially when it comes to the small details that define your UI. One of the most common hurdles in AI-driven localization is “style drift,” where the AI fluctuates between sentence case, title case, or all-caps mid-conversation.

To give you more control over your global presentation, we’ve introduced a dedicated **Capitalization** setting within the Transifex AI Style Guide.

### Define Your Formatting Strategy

You can now have more control by locking in a specific formatting logic for the AI to follow across all responses:

- **Follow target language conventions:** The AI follows the standard linguistic conventions of the destination language (e.g., capitalizing all nouns in German, even if they are lowercase in the source).
- **Mirror source capitalization rules:** The AI strictly replicates the capitalization used in the original source string. This is the ideal choice for keeping a consistent “branded” look for buttons, tabs, and technical UI elements.
- **Use custom capitalization rules:** Set a specific instruction to ensure the AI adheres to your unique brand guidelines, regardless of the language.

### 💡 Tip

Choosing either **Target Language Rules** or **Mirror Source** creates a “hard” constraint for the AI. Selecting one of these first two options will **overrule any custom instructions** you might have previously set in other areas of your AI settings. This ensures your primary formatting choice remains the single source of truth.

### Why This Matters

By centralizing your capitalization strategy, you eliminate the need for manual corrections on every string. This ensures that your interface feels professional and cohesive, whether a user is viewing your site in English, Japanese, or French.

You can check all the details for AI settins and Capitalization [here](https://help.transifex.com/en/articles/13213122-ai-settings).