Why Content Translation & Localization Sparks Joy for Marketers

In many ways, marketing can feel like you’re swimming upstream. You’re warding off competitors that keep creeping up at every turn, building out programs that fit a limited budget, and trying your hand at method acting by thinking, feeling, and dressing like your target persona (okay maybe not that last one). Being a marketing professional in a pandemic (hi, COVID-19!) feels like swimming upstream AND now some jerk has asked you to hand over your cool swimming goggles in exchange for a completely unnecessary eye-patch.