Why Content Translation & Localization Sparks Joy for Marketers

Transifex Native
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In many ways, marketing can feel like you’re swimming upstream. You’re warding off competitors that keep creeping up at every turn, building out programs that fit a limited budget, and trying your hand at method acting by thinking, feeling, and dressing like your target persona (okay maybe not that last one). Being a marketing professional in a pandemic (hi, COVID-19!) feels like swimming upstream AND now some jerk has asked you to hand over your cool swimming goggles in exchange for a completely unnecessary eye-patch.

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